Top Holiday Markets & Pop-Ups This Winter in JAX
What better way to get in the holiday spirit than festive events, filled with bright decorations, magical gifts and seasonal treats?! Northeast Florida has multiple seasonal pop-ups and festivities during the winter season that are sure to put locals in a “jolly” mood this December. Whether you’re looking for a spot to get a quick drink or somewhere to get your last-minute shopping done, there is something for everyone.
Ready to explore what spirited events are happening across the region? Check out Find Your JAX’s top holiday markets and pop-ups this winter in Northeast Florida:
Pop-Up Bars
Located in San Marco, Grape and Grain Exchange truly “deck the halls” and turn their bar into a winter wonderland with the Miracle Pop Up. All their decorations will instantly make their guests get in the holiday spirit. This bar also offers a multitude of seasonal drinks that come in festive glasses.
Grey Matter Distillery takes decorating to a whole new level! Each year, this bar picks a new theme based on holiday stories or movies and completely transforms their space to match the vibe. This year’s theme is… the Grinch! With all their fun drinks, this spot is perfect for a night out.
St. Augustine is a great spot to feel the magic of the holidays due to their beautiful light displays. Did you know that some of their bars get in the spirit too? Forgotten Tonic has festive lights and decorations in their bar, as well as delicious drinks like their “Christmaspolitan” and “snowball old fashioned.”
Photo Credits: Grey Matter Distillery
Holiday Markets
On December 10th, Murray Hill will be having their second annual farm and flea holiday market. This market will feature over 50 vendors that will all be selling unique goods perfect for holiday gifts. Not only can you shop at this market, but it is also a great chance to meet other people in the community!
A market that was originated in Germany has come to Jacksonville! On select dates in December, locals can come and explore different vendors, taste different foods, all while sipping on delicious drinks (including the classic mulled wine!)
The Cummer Museum is a Jacksonville classic… and during the winter, they offer tons of festive events. Say “cheers!” to the winter season at their champagne & shopping holiday events on select days this month. At each event, the museum will have a new selection of trunk shows that feature local businesses. Stay tuned to see which vendors they will have each night!
Photo Credits: The Cummer Museum
Festive Events
Instead of “deck the halls,” Jacksonville Beach switched it “deck the chairs!” Explore a wide variety lifeguard chairs decked out with different themes – from beachy vibes to ones dedicated to different nonprofits throughout the region, the themes are endless.
Interested in being a volunteer? Click here to sign up!
If you’ve never been to St. Augustine during the holiday season, 2025 is the year to change that! During the winter, the nation’s oldest city is covered with beautiful lights all around the downtown area. There are so many tours offered for guests to explore the decorations, including one done by the Grinch himself!
If you’re an animal lover, the Jacksonville Zoo also gets in the merry spirit with their “colors of the wild” event happening during the winter season. Explore the Zoo after hours all lit up with beautiful light fixtures based on the different animals that are located there.
FYJ Pro Tip: On select nights, you can also meet Santa Clause!
Photo Credits: Visit St. Augustine
From festive bars to adorable cheery markets, Northeast Florida truly has it all. We wish everyone a happy holiday season and encourage residents to discover all the ways you can Find Your JAX this winter!